Sure, it may seem excessive to us, but when your country doesn't spend all its money on the military, you can splurge a bit more on the little things. So while the American 7-Up ad campaign in the 70's was pretty much Geoffrey Holder and a bunch of "cola nuts," the Asian market flourished with ads that looked like Rockettes on acid. Here we got seven slinky Asian babes dancing in front of giant phallic 7-Up bottles near a reflecting pool with giant neon product logos and infinite track lighting sapping up an electricity cost that was probably greater than the Gross National Product for Singapore and Malaysia combined. But what the hey, 7-Up's good shit, right? So spare no expense, tiny Far East nation! This is probably the same country that turned down Cirque du Soleil for being too stripped-down.
Saturday, August 8, 2009
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